August Media partnered with Toronto-based makeup artist and beauty influencer Aurora Lovestrand for a personal branding and content creation photoshoot for her Instagram account. Our team was retained for full creative direction, location scouting, fashion styling, and photography and videography services for a shoot that was managed internally from initial concept to finished product. The resulting project consisted of feminine social media content that can be posted as inspiration on her account across seasons and for months to come.
In creating the concept for this shoot, we started with the beauty look, which seemed only natural given our micro Influencer makeup artist subject. Shimmery blush and warm bronzer, soft pink eyeshadow, fluttery falsies and a glossy nude lip inspired the palette and textures of the shoot as a whole. Because of Aurora’s beauty background, we used this on-trend palette as a base for the whole shoot. Blush and cream silk was punctuated by lived-in, dainty gold accessories and pops of burgundy and merlot-hued lace. We also featured this natural beauty in her basics, letting her personal brand of casual glam shine while styled in comfy and cosy lingerie. We also incorporated beauty brands and go-to products that she loves in the prop styling, including Tom Ford Shimmering Body Oil, and the beautiful rose gold packaging of Nude by Nature’s entire natural product range. As the feminine moodboard illustrates, we were entirely inspired by Aurora’s subtle-yet-sexy style and our cozy chic location, letting her natural beauty and cool girl attitude shine.