Toronto Makeup Artist Content Creation: Fancy Face Inc.

ABOUT THE PROJECT

For their recent rebranding, Fancy Face Inc. retained August Media for monthly content creation services. Working with them, we have captured everything from team portraits and lifestyle content featuring founder Brittany Gray, to product shots, styled flat lays, and documenting their makeup master classes. On top of photography, we filmed an initial branding video featuring Brittany as a platform to establish the brand to be used across platforms, including their website to social media accounts. As an already popular brand with burgeoning new ventures in a namesake product line and makeup masterclasses, August Media helped them establish cohesive branding photos to start with, before building on these with specific content photoshoots to capture the two new arms of Brittany’s business.

The Moodboard

Feminine details were at the core of the moodboard for this female-led branding shoot. Rose gold, blush and soft neutrals were our core colours, with mint & sage greens and bold black & white serving as accents. Capturing the women behind the brand was as of equal importance to photographing products and styling Instagram-ready flat lays. Their signature Fancy Face Inc. look features nude glossy lips, beaming highlighter, blushed cheeks and a smokey eye, so these textures and tones were considered in everything from choice of location, florals featured and choice of wardrobe. The moodboard served as inspiration for the look and feel of multiple shoots, which resulted in a cohesive set of images that serve as evergreen content for Fancy Face, to be used and reused over the course of the year.

The Moodboard