Beauty Lifestyle Creative Content

The Project

As part of their rebranding process, August Media was retained by Her Studios Inc. for ongoing creative content services, to establish the brand’s aesthetics, product and service offerings, talented team members, and beauty work. The company’s founder, Cobie Durie, is a total girl boss with a talented team surrounding her, and she wanted to showcase the ladies themselves, as well as the beauty magic they produce. Hair, makeup, glowing skin and female friendship shine through in the images that we shot to be used on both their website and various social media platforms.

  • Date: March 2, 2019
  • Client: Her Studios Inc., a full-service boutique beauty salon offering services from hair, makeup, lashes, special occasion and medical aesthetics.
  • Services: Partial Creative Direction, Photography, Location Scouting
  • Category: , ,

The Moodboard

It’s important to us to start every project with a moodboard, which both provides our clients with an idea of what the shoot will look like, but also helps us tie in the colours, textures, shots, and props that we plan to incorporate in the project. For Chef Sous Chef, we made sure to include the pops of red that would lend the images to Valentine’s Day timeliness, while not being overly themed so that the images couldn’t be used for evergreen content down the line. The images appeared on the Chef Sous Chef blog and social media accounts for Valentine’s Day and beyond. With this project, we helped Philip and Mystique establish a general aesthetic of natural light, clean styling and true to life colours that would become their signature style for the blog.

The Outcome