Beauty Services Creative Content

The Project

As Her Studios Inc. has an extensive treatment menu, we sought to capture all of these services in a way that felt more like custom lifestyle photography than traditional service stock imagery. Their medical aesthetics and eyelash extension services are as integral to their new salon as their hair and makeup services, so we wanted to photograph them all in a glamorous and empowering way. As Her Studios requires the images for use across platforms, including both their website and social media accounts, it was pertinent that the images be both pretty and informative, showcasing what their clients can expect from their salon and their specialized practitioners.

The Moodboard

Core feminine colours of Her Studios’ existing palette were the focus, utilizing the white, pinks & neutrals that are central to their branding. Key to this shoot was showcasing the more sterile services offered by Her Studios in a glamorous, approachable way. Pastel tones, girly pinks and crisp whites were incorporated in all images of injectables, eyelash extensions and skin resurfacing processes, making them feel like convenient, everyday treatments, rather than anything intimidating.

The Outcome