Our team was retained by ICONINK for ongoing creative content and photography services covering their various properties, restaurants and event spaces in Toronto. For this particular shoot, the purpose was to photograph ICONINK’s Bisha Hotel property and their various wedding and special event capabilities. The scope of the shoot day covered daytime event set up and food photography from their catering team and on-site restaurants, and ranged into the evening, capturing their private event space as it comes alive at nighttime. A particular emphasis was on showing the amazing natural light and cityscape views that the venue boasts.
Modern black and white graphic patterns were immediately identified as a motif to dominate the look and feel of the day. Tropical palms and oversized greenery were added as a modern take on event florals, and then table accents of mirrors, plexiglass and gold accents brought the cosmopolitan look and feel to life. A minimalistic colour palette was chosen to allow the space’s versatile nature to show through, making it the perfect stylish blank slate for all kinds of events.