Dezign Market came to us looking for interior design photography to capture beautiful imagery surrounding their line of luxury bathroom vanities and finishes for their social media channels and website relaunch. After retaining August Media for our creative direction and photographic storytelling services, our team endeavoured to dream up a lifestyle photoshoot that would help the their ideal customer envision themselves amongst Dezign Market’s sumptuous offerings. The creative concept and resulting photos were everything that the Dezign Market brand embodies: luxurious, aspirational and of the finest quality.
- Date: December 5th, 2018
- Client: Dezign Market, an interior decor wholesaler and distributor of bath and architectural products (including luxury bathroom vanities, cabinetry, mirrors, hardware and more) based in Toronto.
- Services: Full Creative Direction, Photography, Fashion and Prop Styling, Creative Team Building
- Category: Branding, Lifestyle Photography, Product
We approach every new project with a detailed moodboard that both guides our creative process, as well as illustrates the aesthetic outcome for our client. We took inspiration from Dezign Market’s fine finishes and favoured materials like sleek marble, matte black metal and sparkling Swarovski crystal. Building on this existing aesthetic, we added on-trend palm leaves, graphic coffee table books and stylish silk loungewear, imagining a morning getting ready with Dezign Market’s designs. Key colours of black, white, green and gold were identified and incorporated in the styling of the day. The moodboard was then actualized in a Day in the Life-style storytelling session that epitomized the Dezign Market luxury lifestyle, with timeless images that can be used across their print and digital platforms for years to come.