Chef Sous Chef
The Project
Philip and Mystique came to us to create some Valentine’s Day content for their website and social media channels. We created a strategy, incorporating seasonal colours, making sure the ideas and moodboard fit with their blog’s overall aesthetic. Together, we chose the recipes they would make, ensuring that we incorporated a touch of red everywhere (right down to the red wine used throughout the process!). The overall goal was to create a very relaxed, cosy & authentic shoot that was true to Mystique and Philip themselves.
- Date: February 14th, 2019
- Client: Chef Sous Chef, a Toronto-based food blog.
- Category: Food, Social Media, Storytelling
The Moodboard
It’s important to us to start every project with a moodboard, which both provides our clients with an idea of what the shoot will look like, but also helps us tie in the colours, textures, shots, and props that we plan to incorporate in the project. For Chef Sous Chef, we made sure to include the pops of red that would lend the images to Valentine’s Day timeliness, while not being overly themed so that the images couldn’t be used for evergreen content down the line. The images appeared on the Chef Sous Chef blog and social media accounts for Valentine’s Day and beyond. With this project, we helped Philip and Mystique establish a general aesthetic of natural light, clean styling and true to life colours that would become their signature style for the blog.
